This billboard is on the corner of William Nicol and Sandton drive. I was alerted to this beauty by a fellow Designer Twitterer last week. Thank you @anjavanstaden. It seems that who ever did this job decided to just: 'find a nice effect on the web - do the tutorial-and slap it on the billboard' - let the client pay.
This billboard is in one of the prime positions in the Sandton/ Johannesburg area. I shudder to think what the monthly media rate is here. (more than my yearly income perhaps?!) My personal feeling of this board is that it is pretty yes, and maybe the brief was: " Ok design/creative team, we're gonna throw some money at making a pretty billboard so that the people who see it will like us for bringing them something nice to look at and so will have good will toward us and will therefore support our product..." yeah right! Come on guys if we're branding a product, cool, that gives us a lot of opportunity to make it special to make it fun, interesting, dramatic and yes even magical but this is just a purdie pictcha on a big board. It has no viral effect, other than the three of us who write and read this blog.. ;-)
Of all the marketing media, I feel that the billboard or Out-of-home medium is one of the old school mediums that will be here to stay. at least until we've discover tele-porting, because we'll all need to travel from A to B in some way. Hmm.. maybe if we get personal flying machines we'll even have floating billboards on the roads in the air... who knows? Other Media types will come and go and gain / loose some piece of the advertising spend pie.
Now just because I have DSTV / MNet here it doesn't mean that all the other billboards arround Jo'burg are just hunky dorey on the contrary, 95% are much worse than this one... But I don't want to give every blerrie billboard an audience (of three) no no no, I want the good stuff. So if you find something really good, let me know!