Thursday, May 7, 2009

Feeling Blue

This trailer billboard was also snapped a few days on William Nicol. This is the type of thing that gives me the heebie-geebies (and that's a bad thing)
At the best of times these trailer ads are placed on prime spots and I guess they don't pay rentals to any land lord
as all the other out door media owners do. But you can't fault the moving billboard company for doing this, as they are likely able to give a good price to the advertisers, again I stand corrected.
But even though the advertiser got a good price to have his poster displayed, at least he could have spent some time on getting the design right for outdoor advertising. Let's count the problems:
The use of colour. Blue on blue, I wonder who thought that would be a bright idea? What is the first thing that you need to get right in outdoor creative? Contrast. Thank you.
I suppose the What's upp caption in the graphic is supposed to be funny/a pun, but if you don't know that it is the acronym of the business name, then you'd think it was a spelling error. Not that you would see it anyway, as the colours don't make this board very readable!
Next trick, oh my favourite, let's duplicate our newspaper / print add cos that has brought us a lot of leads.... nonsense.
As you can see, there are enough problems in this billboard to last a life time. I put it her because it helps to educate. You can't blame the client if they were not properly educated on the use of outdoor advertising.
Look and learn!

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